The automaker is launching a monthly package in Hamburg and Berlin that allows customers to enjoy an ever-expanding range of Porsche cars.
On Monday, you may feel like playing it bad boy for life (2020) where the protagonist played by Will Smith drives a Porsche 992 Carrera 4S. On Tuesday, rev the engine like Tom Cruise in risky business (1983) aboard a Porsche 928 or as Steve McQueen in his Porsche 911 from the film Le Mans (1971) on Wednesday? This will now be possible in certain German cities in exchange for the payment of a subscription of nearly 3000 euros.
Cars delivered in two days
Porsche has chosen its country of origin to experiment with an offer that is original to say the least. The car manufacturer from Stuttgart has therefore set up since June 1, with a dozen wealthy residents of the cities of Hamburg and Berlin, a monthly subscription service allowing them to change Porsche whenever they want. . Thus, in exchange for the payment of a flat rate of 2899 euros per month, customers will be able to benefit from the “Porsche Drive Flex“. Concretely, they will therefore be able, using an application, to have the possibility of using different vehicles from the Porsche range. 1750 kilometers of driving as well as all ancillary costs are covered by the subscription (assistance, battery charging, etc.), with the exception of petrol, which remains the customer’s responsibility. “Whether it’s a daily commute or a weekend trip, a family outing or a […] roadtrip with friends, with Porsche Drive Flex, our customers can always choose the vehicle that best suits them. They can choose the Porsche model that best suits the occasion of the momentsays Marc Rieß, Managing Director of Porsche Financial Services, quoted in a June 3 press release from the automaker.
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Cars ordered can be delivered in two days and can be kept for a maximum of 28 days. Vehicle changes are also unlimited. In addition, the customer will also be able to personalize his requests and the options offered, such as the color of the borrowed vehicle. However, revving the engine of a Cayenne on the avenue Kurfurstendamm from Berlin or on the Kennedybrücke from the center of Hamburg remains subject to a series of conditions. Only individuals over the age of 25 with a driving license over five years old will be able to benefit from the offer. After payment of a deposit of €5,000 and subscription to an all-risk insurance deductible of €2,500, the offer can be canceled after three months, with one month’s notice.
An offer that is part of a more global strategy
“This offer is fully in line with our strategy to offer new possibilities in terms of flexibility and mobility.says Porsche France. “Overall, we really want to allow customers to enjoy the pleasure of driving a Porsche for short periods of time.“. Indeed, it is possible in France to drive the car of your dreams for a limited time with the Porsche Drive. For a Taycan [voiture électrique de Porsche], for example, you have to pay 410€ for a day and 2400€ for a week of driving. “The flexibility, the limited durations make it possible to widen our clientele, in particular by attracting a younger publicexplains Porsche France. It is therefore really a desire to promote the pleasure of driving without buying one, the price of a Taycan being between 89,000 and 191,000€ depending on the model.
The offer should, in any case, extend this autumn to the city of Munich. “As for the implementation of this service in France, it is still too early to say. We will be very attentive to returns in terms of profitability, as well as demand and customer satisfaction before considering itconcludes Porsche France.
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