On the Champs-Élysées, a building has never sold for so much

JEAN-SEBASTIEN EVRARD / AFP An aerial view shows the Arc de Trimphe during the annual Bastille Day military parade on the Champs-Elysees avenue in Paris on July 14, 2017. – The parade on Paris’s Champs-Elysees will commemorate the centenary of the US entering WWI and will feature horses , helicopters, planes and troops. (Photo by JEAN-SEBASTIEN EVRARD / AFP)


An aerial view of the Champs-Élysées avenue in Paris on July 14, 2017.

PARIS – The asset manager Groupama Immobilier announced on Monday September 19 that it had sold a building on the avenue des Champs-Élysées to an investment fund for an amount ” record “.

The precise amount of the transaction has not been communicated but constitutes a record on the artery, more than the 613 million euros for the sale of Nike’s headquarters in 2019, according to Groupama Immobilier.

Located at 150 Avenue Parisienne (see the picture below), very close to the Arc de Triomphe, the 17,800 square meter building was acquired in 2009 by the insurer’s subsidiary, which restructured it to carry out a hotel project there.

Groupama Immobilier realized a net capital gain of more than 400 million euros, indicates the group.

The buyer, the Cheval Paris investment fund, is controlled by the Mimco Asset Management fund. In total, the investor should pay around 800 million euros including work, said a source with knowledge of the file.

A refresh plan for the iconic avenue

“We have several social, economic and demographic drivers, which plead for the Champs-Élysées to regain their power of attractiveness and their emblematic character”Éric Donnet, CEO of Groupama Immobilier, told AFP.

The town hall of Paris has launched a plan to refresh the emblematic avenue, today more frequented by foreign tourists and customers of luxury shops than by Parisians.

By the 2024 Olympics, the Place de l’Etoile around the Arc de Triomphe is to see reduced car traffic, and it is planned that the gardens around the Place de la Concorde, at the other end of the avenue, are made more welcoming.

Street furniture and terraces must also benefit from a facelift.

“What this transaction proves is that it works, and there are a number of investors and developers who believe in this transformation of the Champs-Élysées”added Eric Donnet.

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