Fashion: the ready-to-wear brand Shein sets up a pop-up store in Montpellier

It is one of the favorite brands of teenage girls. The Chinese firm Shein – juggernaut of online clothing sales at low prices – is opening an ephemeral store at Polygone de Montpellier from June 21 to 25.

Attention, big traffic jam in perspective! The low-cost ready-to-wear brand Shein has just announced the installation of an ephemeral store in Montpellier, a “pop-up store”. A reference in online women’s fashion, the brand is taking up residence in the Hérault capital from June 21 to 25, on the 2nd floor of the Polygone.

From June 21 to 25, at the Polygone

For five days, from 10 a.m. to 8 p.m., Shein promises its customers “the entire spring summer collection, but also the Curve collection with sizes from XL to 4XL, the latest Luvlette novelty and its comfortable lingerie at low prices, or again shoes from the MOTF range”.

The operation causes a rush in Toulouse

Two weeks ago, the same operation carried out in Toulouse caused an impressive crowd, and some customers showed up more than two hours before the opening of the pop-up store.

The Chinese ultra-fast fashion brand Shein opened a pop-up store for three days in Toulouse. The result : pic.twitter.com/LB8lc3y2Mt

— Oceane Herrero (@Heroceane) May 29, 2022

Because Shein has established itself as a reference among teenage girls. Its niche, “making fashion accessible to everyone. With small batch production and online sales, it is possible to offer more affordable prices and avoid overproduction”, specifies the brand in a press release.

Founded in 2008, the Chinese company now dominates the global e-commerce market. “Shein is raking in fashion for young girls,” François Lenglet recently confided. But the economist, like many environmental associations, is also worried about its environmental and social impact.

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