For several months, the boss of the E. Leclerc stores has been playing transparency on rising prices. This Sunday, January 22, 2023, Michel-Édouard Leclerc does not want to be more optimistic.
it is going to last. To those who suffer from the continuous rise in prices in stores, Michel-Édouard Leclerc does not have good news for them: while inflation has already climbed by almost 6% in 2022, the boss of the eponymous brand explains in the JDD that this outbreak will still last.
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“Inflation will continue at least for the first six months of the year and should peak between April and June,” he confides in the columns of the Sunday weekly. And the latter to explain why he can make such announcements: “As distributors, we know three to four months in advance how prices will evolve through our central purchasing departments.”
The increase in food prices in distribution reached an average of 12% in 2022 in hypermarkets
Michel-Édouard Leclerc regularly makes this type of media outing to alert the French to this rise in prices which obviously weakens the weakest among them and hits the purchasing power of many households.
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“The rise in food prices in distribution reached an average of 12% in 2022 in hypermarkets, further details the manager. The cheapest brands, E.Leclerc, Hyper U and Lidl, have not finished passing on all this increase to consumers.”
And Michel-Édouard Leclerc to ensure: “At E.Leclerc, we continue to take on our margins to avoid the drop in sales.”